Gallo is taking its Dark Horse premium Californian wines on a tour of the UK in a bid to persuade Tesco and Sainsbury's shoppers to buy the wines.
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Sales of premium California wines have been picking up speed in the UK and many producers in the Golden State are looking to the UK as an export market full of opportunities.
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Gallo's Barefoot wine brand is to fire T-shirts at consumers from giant cannons as part of a summer marketing campaign.
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In a report by Rabobank released this week, the changing preferences of US' millennial consumers is starting to have an impact on consumption patterns and thus could affect wine regions domestically as well as providing opportunities for imported wine.
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A brand which aims to do for wine what hip craft brewers have for beer is making its UK debut.
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Constellation Brands is to pay US$315 million to add the premium California wine brand Meiomi to its portfolio.
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Jackson Family Wines has been working in collaboration with Tesla, the car manufacturer turned energy provider and has adopted the Tesla Powerwall product at six of its wineries in California.
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Last month harpers.co.uk conducted an exclusive survey to find the most overrated and underrated wine producing regions in world and the results revealed that Portugal was the most underrated, while Bordeaux was voted the most overrated.
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At yesterday's fifth annual Golden State tasting, California producers heard from John McLaren, the UK director of the Wine Institute of California, that the category has not been in better position in the past 20 years.
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Justin Keay weighs in on last month's Go West tasting and overwhelmingly urges the trade to 'Go West, young man!"
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The artisan wine fair, RAW is launching a new fair in Berlin later this year, to cater for an increasingly international clientele.
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California is imposing mandatory water restrictions on residents and business requiring they reduce water usage by 25%, in response to the severe drought that has been affecting the state.
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It seems California wines have struck gold in the UK in recent years, as the value of US wine exports has exponentially grown within the global wine market, despite volumes staying relatively stable, writes Erin Smith
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Last week's Premiere Napa Valley barrel tasting and live auction, held at the Culinary Institute of America at Greystone in Saint Helena, set the stage for bidding on a unique and highly-selective range of the appellation's finest wines resulting in a new record of $6 million USD in fundraising for local charities.
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E&J Gallo is ramping up its marketing activity for its Apothic Red wine brand by aiming to psychoanalyse consumers on social media after seeing UK sales double in 2014.
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Spanish wine giant Bodegas Torres, which also produces wines in Chile and California, has seen its sales grow 5% to €240 million in 2014.
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California's grape crush for 2014 hit 3.91 million tonnes, showing a "healthy decline" of 340,000 tonnes on the previous year, however the "ample inventories" of 2012 and 2013 means finding buyers for wine will be a challenge.
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California produced a "shed-load" of wine - 4 million tonnes - in the chronic drought conditions of 2014, which will lead to an inventory surplus, a top bulk broker has warned.
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John McLaren, UK director of the Wine Institute of California, on how the UK has changed to become a fresh land of opportunity for Californian producers, how it's in a 'holding pattern' with grocers, and why he 'may scream' if he's told to 'engage with consumers' again.
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Seckford Agencies has seen sales grow by 10 to 15% in the past year, says director David Cartwright.
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