Harpers Wine & Spirit Trade News

Nick Gillett: Gen Z and booze – not sober, not skint, just done with nonsense

Published: 09 February, 2026

There’s a lazy ongoing narrative doing the rounds that Gen Z “don’t drink”. It’s neat, clickable, and largely wrong.

OIV: ‘Generational’ change in drinking habits as production and consumption fall to 60-year low

Published: 16 April, 2025

World wine consumption and production have plummeted to their lowest levels in over 60 years as the wine industry grapples with the intersection of climate-related challenges and generational changes in drinking habits.

New report sheds light 'on the future of consumption'

Published: 29 November, 2024

A new survey by Kantar has delved into the “decisions and circumstances behind three million food and drink occasions across three continents”, revealing a shifting landscape in terms of consumer priorities and dining trends.

Master of Malt reveals changing UK drinking habits amid lockdown

Published: 06 April, 2020

Master of Malt has revealed a “significant shift” in the drinks volume category mix as a result of the UK lockdown.

Premium drinking habits in the firing line amid economic shutdown

Published: 24 March, 2020

The ‘less but better’ mantra adopted by the trade over the past decade could be facing an existential threat, an industry expert has warned, as the coronavirus (Covid-19) epidemic hits the reset button on drinking habits.