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Australia: UK market overview

Published:  25 August, 2022

The theme of today is adaptation. The collapse of Australia’s trading relationship with China has left many casualties in its wake, forcing brands to look to new markets and consumers. According to Wine Australia, “exports to mainland China declined by 97% in value and 93% in volume to 6.4 million litres in 2021, a loss of nearly $1bn (£574m) in value when compared with 2020”. Ironically, China was once touted as Australia’s salvation, when demand in Western Europe and the US started to slump in the mid-2000s. Everyone anticipated that Asia’s biggest country would plug the gap.


Hardys launch wine in a can in three different varietals

Published:  12 May, 2022

Hardys, the UK’s number one wine brand, is set to unveil a new canned format in June. New Hardys Cans will launch in three popular wine varietals – Rosé, Chardonnay and Shiraz - across all channels.


Hardys launches new non-alcoholic range

Published:  14 April, 2022

Hardys, the UK’s number one wine brand, has launched Hardys Zero, a new non-alcoholic range that utilises de-alcoholising technology.


Bouncing Back Q&A: Caroline Thompson-Hill, MD for Europe, Accolade Wines

Published:  20 December, 2021

Continuing our seasonal Bouncing Back Q&A series, Caroline Thompson-Hill takes stock of the lessons of 2021 and calls out the challenge posed to trade by the proposed alcohol duty reforms.


Opportunities abound

Published:  27 January, 2021

The likelihood of a free trade agreement between the UK and Australia has led to optimism among many wine producers that new possibilities lie ahead. Andrew Catchpole reports.


‘Seriously jammy’ proposition helps drive premium Accolade growth

Published:  24 September, 2019

Accolade Wines has reported “significant growth” for its mainstream premium brands, positioned at £6 to £10 in the UK market.


Hardys launches on-trade foodies wine range

Published:  17 April, 2019

Hardys, the wine brand from Accolade Wines, is targeting food matching with its new on-trade exclusive ‘Foodies Range’.


Hardys weighs into alcohol free market

Published:  15 March, 2019

Top selling UK wine brand Hardys has tapped into the fast growing market for low and no alcohol with the launch of an Alcohol Free Chardonnay addition to the range.


Hardys and Echo Falls achieve ‘Superbrands’ status for third time

Published:  12 March, 2018

Accolade wine brands Hardys and Echo Falls have made it into the UK’s Superbrand list.