Recently there has been debate aplenty in the drinks trade press about the popularity of the low and no category and its market potential. Anecdotally, Harpers continues to meet plenty in the trade – from top somms to indie merchants – with a deep interest and investment in the category. To provide clarity on consumer sentiment, hard data is needed. Step in insights provider KAM and its Drinking Differently: Low + No 2026 report. Based on a nationally representative survey of 2,000 drinking-age adults, clues emerge regarding the trajectory of the category. We take a dive into the numbers and the landscape of low and no consumption.
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Published: 14 April, 2025
Cava giant Freixenet has announced the launch of its Freixenet Cordon Negro 0,0% and Freixenet Cordon Negro 0,0% rosé. The brut and rosé releases signify a continued push by the Spanish producer into the alcohol-free market, with these premium releases seen as the next step into this domain.
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Kiwi wine brand Ara Wines has introduced what it claims to be the first alcohol-removed Marlborough Sauvignon Blanc in the UK.
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Published: 15 October, 2019
The Original Free Drinks Company has launched its first range – a collection of alcohol-free cocktails.
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Published: 28 August, 2019
Devon start-up Sea Arch Spirits has launched its first product in the shape of a non-alcoholic gin alternative to tap the burgeoning no/low category.
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Published: 29 March, 2018
Hakkasan Group has launched a new alcohol-free drinks menu called the Orchard List.
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Published: 13 December, 2017
French wine producer Pierre Chavin has launched a range of alcohol-free, unfermented wine made using organic grapes.
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