Long read: Authenticity is worth its weight in gold
Callum Saunders, head of planning at ZEAL Creative, looks to the latest BrewDog scandal over its “solid gold” cans for lessons on the importance of promotional excellence.
Read more...Callum Saunders, head of planning at ZEAL Creative, looks to the latest BrewDog scandal over its “solid gold” cans for lessons on the importance of promotional excellence.
Read more...