Diageo has launched an educational campaign – Fancy That! – which is aimed at helping consumers better understand alcohol units. The campaign will also highlight the role spirits can play for people who plan to moderate.
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Adrian Chiles’ engaging documentary ‘Drinkers like Me’, broadcast on August 27th on BBC2, probably did more to encourage UK consumers to think about how much they are drinking, and why, than any number of initiatives by Drinkaware or the rigid strait jackets imposed by the Portman Group.
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Conviviality continues to demonstrate its buying and selling power via its half-year trading update, which shows positive growth in each of its three newly configured business units.
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