This summer Martini will begin a 2m marketing campaign to launch new fruit juice-based serves for its three existing variants - Martini Bianco, Martini Rosso and Martini Extra Dry - and the new ros style Martini Rosato.
Read more...The UK and the world's number 1 Irish whiskey is launching a new super premium range of whiskies. The Jameson Premium Collection is being introduced into the UK today and promises to offer the finest Irish whiskey, combining superb quality with distinctive taste.
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Beam Global Spirits & Wine will be bringing together thousands of malt whisky fans from across the world next month as it hosts an online tasting of its number one Islay malt whisky, Laphroaig.
Read more...Russian Standard Vodka, the number one premium vodka in Russia, today announced that it has entered into an exclusive partnership with Cirrus Airlines, Germany's largest independent regional airline.
Read more...D&D Wines International is to part company with Fratelli Martini after eight successful years of building the Piedmonte based producer to a leading position in the UK market.
Read more...Beam Global UK is making its mark on the bar scene in Leeds this May and June, joining forces with the on trade to raise the profile and drive sales of its hand-crafted Kentucky bourbon whisky, Maker's Mark.
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In celebration of Father's Day, The Famous Grouse, distributed by Maxxium UK, will be introducing limited edition bottles labelled The Famous Dad for a short period, the perfect treat for Dads on their special day.
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Sauza will be the tequila of choice at The Big Chill this August, where festival goers will be encouraged to experience the brand in a fresh and unexpected way.
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Beam Global UK is encouraging consumers to try higher marques of cognac this Father's Day by offering a complimentary sample of Courvoisier VSOP with sales of Courvoisier VS, the UK's favourite cognac.
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In Bell's thirtieth year as the UK's number one blended Scotch whisky, Diageo Great Britain (GB) is today unveiling the latest blend, Bell's Original.
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Absolut Vodka has launched a new product playing on its strong links with the lesbian and gay communities.
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O2 Sparkling Vodka, the creation of British inventor Philip Maitland, will be sold in the US for the first time.
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Tequila Cazadores has announced the launch of the 2008 Las Chicas 20-stop US tour.
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Beam Global UK is giving its Sauza Blanco and Sauza Reposado tequilas a new look, with contemporary, premium packaging, as part of this year's 650,000 investment to boost the UK tequila category.
Read more...Bombay Sapphire gin has announced the beginning of the online voting period for its designer glass competition.
Read more...This spring and summer, Diageo Great Britain (GB) is extending its category-wide campaign to highlight spirit and mixer serves during the summer months in the Great Britain (GB) off-trade.
Read more...Russia's No. 1 Premium Vodka Debuts in Fast Growing Irish Spirits Market.
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Beam Global UK is building on the success of last year's innovative marketing campaign for Teacher's, one of the UK's leading blended Scotch whiskies, with the launch of a new Create Your Space programme to drive consumer interest and engagement in the category.
Read more...Around 240 Sainsbury's stores will this week be stocking the newly-launched Ministry of Sound vodka brand.
Read more...Pernod Ricard to invest 1m in Tia Maria advertising campaign
