“The people of this country have had enough of experts,” said Brexit cheerleader Michael Gove in the lead-up to that fateful vote. Disdaining the leaders of the US, China, India, Australia and every EU country, as well as the heads of the Bank of England, the IMF, IFS, CBI and the NHS – all of whom he branded as “distant” and “elitist” – Gove argued that fans of Brexit knew best when it came to the economy.
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The traditional wine club has gone online and re-emerged as a strong subscription proposition for businesses of all shapes and sizes, as Jo Gilbert reports from Harpers’ SITT panel discussion.
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A new TV channel was launched last month. And I’m not talking about the ‘anti-woke’ news channel GB News. No, prepare yourself instead for something far more worthy and cerebral; 67pallmall.tv made its debut (admittedly on the members’ club’s own website, rather than a satellite TV network) with 18 hours of wine-related content every day.
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The phrase ‘content is king’ gained new meaning at this year’s LWF where two sessions focused on how runaway digital adoption rates among consumers are leading to seismic shifts around how the industry markets and sells wine. Jo Gilbert reports.
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A mental shift around harnessing digital capabilities and automation this year has moved businesses towards stock management systems that free up time and capital to focus on sharing information and storytelling with customers.
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There is still time to register for Harpers Think Insights 2021 – Spirits event, which takes place across the day on Wednesday 24 March, featuring many leading voices from the spirits, hospitality and indie worlds.
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Harpers and Drinks Retailing News readers are invited to join us for our Think Insights 2021 day of spirit-focused events on Wednesday 24 March.
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The Wine Show’s commercial arm has been renamed TWS Creative to better reflect the digital marketing and branding consultancy services offered by the business.
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