Lebanese winery IXSIR has called on exporters to help boost sales of its products abroad, as the country continues to fight ongoing crippling inflation and energy shortages.
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The double whammy of an already slowing economy compounded by coronavirus could accelerate consumer demand for reliable and legitimate wine brands in China.
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Beer and cider were hard-hit in the 2008/9 economic crisis, suffering from a combination of duty rises, an on-trade slump and increased at-home consumption, all of which tend to favour spirits and wine.
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