Diageo Reserve has taken out several steps in the admissions process for its World Class bartender competition, promising to make it easier than ever for up and coming talent to apply.
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Diageo has been revealed as the exclusive sponsor for the Creative Equals ‘Returners’ scheme - #CreativeComeback.
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The traditional world of Scotch whisky and Amazon’s voice-activated Alexa system are due to collide this Christmas.
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Diageo has created two new leadership roles in sustainability to demonstrates its commitment to society and the environment.
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Diageo has agreed to sell 19 brands to Sazerac, the US distiller, for $550 million.
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Diageo’s Haig Club aims to shatter whisky drinking myths in a new print ad campaign featuring David Beckham.
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Diageo is launching its Learning for Life programme in London this week for the third year running to help train the next generation of bartenders.
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Diageo has seen its annual GB sales rise by 8% helped by its core gin and beer offering and ‘innovative’ NPD including pink gin.
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Industry body The Gin Guild has proposed a new initiative to end consumer confusion over the flavour properties of different kinds of gin.
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Justerini & Brooks has reclaimed the exclusive UK distribution of its house whisky - J&B Rare, after a 21 year gap.
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Diageo has announced it will invest £150 million in its Scotch whisky experience across the next three years.
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Diageo has acquired premium aperitif Belsazar from Germany’s Black Forest for an undisclosed sum.
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Diageo has reported a 7% increase in net sales in its first half year boosted by a strong performance from its gin portfolio.
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Diageo boss Ivan Menezes has claimed that there is a “scandalous waste of talent” in the UK with 790,000 young people not in education, unemployment or training (NEET).
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Immersive experiences, category blur and premium drinks were hot topics at the recent Global Drinks Forum in Berlin, where the trends shaping the on-trade were put under the spotlight.
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Leading mixologist and chefs have highlighted four trends that will change the way consumers drink cocktails in 2018.
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Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.
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Global spirits giant Diageo is buying George Clooney’s tequila brand as part of a major push into the category.
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HMRC has ordered spirits giant Diageo to pay a whopping tax bill of £107m as part of an investigation into ‘diverted profits’.
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Diageo has signed ex-England football captain Rio Ferdinand to head up a new global TV campaign for the rum brand.
The commercial, which kicks off today in the UK, features Ferdinand and brand ambassador Captain Morgan, and is focused on the former’s insatiable appetite for ‘fun and infectious’ humour. T
