The Hungarian Wine Society has been launched with the aim of bringing a broader range of the country's wines to the UK market.
Set up by Chris Bowling, who launched The Georgian Wine Society two years ago, the focus will be on introducing Britain to Hungary's rich winemaking tradition with newsletters, articles and cultural events.
The society will also give 10% of its profits to a Hungarian charity chosen by the public through the society's Facebook group or Twitter feed and it is offering the person behind thewinning nomination will win a mixed case of wine worth £200.
Bowling said: "Today Hungarian wines are winning international awards, but wine lovers in the UK only have access to a limited selection."
He added: "There are many similarities between Georgian and Hungarian wine making - both are rediscovering their exciting and vibrant wine cultures after suffering under Communism, both have a wealth of exciting grape varieties and styles, and the wines of both countriesremain largely unknown in the UK."
Wine has been made in Hungary since the time of the Romans, and by the 5th century AD there were extensive vineyards around the country.
www.hungarianwinesociety.co.uk.