Subscriber login Close [x]
remember me
You are not logged in.

Disaronno to sponsor Sky's Comedy Central

Published:  17 September, 2010

First Drinks owned Disaronno is to sponsor primetime on Sky's Comedy Central channel in the run up to Christmas.

The campaign is part of a £3 million media investment package for the brand this year.

The Open the Possibilities campaign will feature a 20-second TV advert focusing heavily on Disaronno's style credentials and versatility as a drink for all occasions.

Disaronno will also have a major presence across other terrestrial and digital stations with an eight-week TV advertising campaign running from November 1, until Christmas Day.

Mark Collins, senior brand manager for Disaronno, said: "We have doubled the marketing investment on Disaronno this year - which included our first ever TV adverts during the peak summer months. This has further boosted sales and the brand continues to deliver impressive growth, which is well ahead of the category as a whole."

The campaign will run from September until the end of December.