WSTA questions mandatory code

The Wine and Spirit Trade Association, WSTA, has questioned the Government's proposed mandatory code for alcohol by calling for more rigorous preventative laws to tackle alcohol misuse.

Home Secreatry, Alan Johnson, today announced a proposed mandatory code for alcohol retailers that will mean a ban on promotions including "all you can drink for £10" deals plus a compulsory requirement to check under 18s for ID.

If approved by Parliament, the code is expected to come into force in two stages this year. The first, covering the banning of promotions and offers of free tap water will take effect on April 6, the second, regarding the smaller wine and spirit measures and age checks on October 1. 

Whilst Jeremy Beadles, says he shares the Government's objective of tackling irresponsible businesses and consumers, he questions whether the mandatory code would address what he calls the "real issues associated with alcohol misuse".

"New rules and legislation will achieve little unless there is strict enforcement of existing laws designed to prevent alcohol misuse and associated anti-social behaviour and a policy focus on problem drinkers," says Beadles.

"We need the carrot and the stick. The Campaign for Smarter Drinking, funded by the drinks industry and supported by Government, is challenging the culture of excessive drinking amongst a significant number of young adults.  Let's also ensure the laws in place to tackle alcohol misuse are rigorously enforced.

"In most respects the code enforces best practice that is already met or exceeded by the vast majority in the trade.

"It makes sense to ask retailers to provide customers with water and a choice of measure size for their drink.

"Retailers led the way by introducing Challenge 21 in 2006 and last year saw the widespread adoption of Challenge 25 as part of our members' commitment to combat underage purchase of alcohol."

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