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Buying local: a boost but no panacea

Published:  28 April, 2025

To describe the current macroeconomic environment as challenging would be a distillery-sized understatement. Yet the growing ethos on buying local, a natural corollary of the gradual shift towards sustainably produced wines and spirits, has given stakeholders cause for (tentative) optimism in 2025. The question is: can a movement transform into a stampede?

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