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Ripping up the rule book

Published:  12 October, 2022

On a long enough timeline, everything comes back into fashion. Not so long ago, it was the alcopop revolution, which caught the imagination of the younger generation, alongside a slew of low-rise jeans and trucker hats (mutter what you will: it was the epitome of 2004 popular style). While some might wish such things were relegated to the annals of fashion – and fashionable drinks – it’s also true that things never come back in quite the same way.

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