Age as a thing of beauty

By Jo Gilbert

Published: 11 April, 2022

The concept of old vines has been a marketing tool for decades. From California to France and Spain, ‘vieilles vignes’ and other – unregulated – designations are a generally agreed-upon method of sending a message to the consumer. The message is usually about quality and development – how smaller yields and nutrient-rich vines are likely to result in more concentrated, complex wines.

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