Global Brands sales top £50m

By James Halliwell

Published: 04 April, 2019

Global Brands has reported a 19.5% sales increase, taking turnover to over £50 million to 30 September 2018.

Gross profits also rose from £11.8 million to £14 million for 2017-2018 after Global Brands sold around 60 million drinks across 58 countries., with the value of its exports growing 21% year-on-year.

The business highlighted strong demand for its drinks in Belgium, Italy and South Africa, including a listing for its Franklin & Sons range in Pick N Pay, South Africa’s largest retailer, which listed the company’s premium tonics, mixers and soft drinks in over 1,100 stores.

“The drinks industry is so strangled by needless bureaucracy, it limits original ideas,” said Global Brands founder and chairman Steve Perez. “Our company growth is being driven by an innovative and entrepreneurial team that’s encouraged to do things differently. They’re constantly looking at how they can create new drinks that justify a place on supermarket shelves and in the fridges of bars, late-night venues and restaurants around the world.”

He added this “innovative thinking” is “rooted in what consumers want” and led to the creation of premium canned cocktail All Shook Up, which is now a “top seller in one of the UK’s largest supermarkets” and sold more than 2million cans in just ten months following launch. Global Brands has now added a third canned cocktail – fruity flavoured Flamingo Colada - to the original line-up of two flavours; Passionfruit Martini and Espresso Martini.

The company also expanded its range of award-winning premium tonics, mixers and soft drinks, Franklin & Sons, adding the four new dual-flavoured tonics and three Infused Sodas. Total sales grew by 101% for the year ending 30th September 2018.

“The company was founded on innovation and entrepreneurialism with the creation of vodka-based Ready To Drink (RTD) VK,” added Perez. “It’s 20 years this year since we sold our first bottle of the RTD and it’s more popular than ever – it’s the best-selling drink of its type in bars and late-night venues across the UK and we sold over 28million bottles of VK in the on and off trade last year.

“Sticking to our roots is fuelling ongoing new product development, range expansion and sales. This is creating new revenue opportunities for our customers and opening-up more markets for Global Brands. We’re currently meeting growing demand from as far afield as Columbia to China and Norway to North Korea, expanding our presence around the world.”

Printer friendly version