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GinKing kicks off wave of NPD

Published:  21 March, 2019

GinKing will add a range of new variants to its portfolio this spring, starting with the launch of GinKing Original Rosé.

Launching exclusively in Marks & Spencer on 22 April with an RRP of £13, GinKing said the Original Rosé has an abv of 8.5% and “combines the finest aromatic English Rosé wine and London Dry Gin with a 100% natural botanical make-up that includes rose petals and cardamom, to create a deliciously unique and refreshing drink".

GinKing added the launch aims to “capitalise on the ever-growing popularity of the rosé category whilst continuing to lead and grow the wine & gin category it created in 2018 through strong sales and innovation".

Expanding its range was a “natural and exciting next step,” said GinKing creator and managing director John Worontschak.

“Consumers are increasingly looking for interesting, convenient and refreshing drinks, and Original GinKing Rosé encompasses three of today’s most popular trends – English wine, Rosé and gin. Add the fact that it’s 100% natural and low in alcohol, and we believe that we have something truly special.”