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Curious signs up as first wine harvest sponsor

Published:  20 September, 2018

Curious Brewery, owned by English winemaker Chapel Down, has signed a deal to sponsor the wine harvest.

The sponsorship deal, which marks the first sponsor of the wine harvest to date, will see grape-pickers in some of Britain’s leading vineyards receive thousands of bottles of the premium English lager’s flagship Curious Brew during picking season, currently scheduled to begin in the third week of September.

Covering several of the UK’s leading vineyards and one in France, the deal means the Kent-based beer brand, which is made using Bacchus wine yeast, will be part-sponsoring the French wine harvest.

Welcoming the news, Julia Trustram Eve, marketing director for Wines of Great Britain, pointed to the common saying in wine regions around the world that “it takes a lot of beer to make wine”.

“Harvest is an exciting and the busiest time for all the vineyards across the country, when the harvesting and winemaking teams work closely together and around the clock to bring in precious grapes and create the delicious flavours and aromas that we will be enjoying in the wines for years to come,” she said.

The full list of vineyards to receive sponsorship is: Chapel Down, Squerryes, Hattingley Valley, Hush Heath, Hambledon, Ridgeview, Simpsons and Sainte Rose.

Thanks to the long hot summer, which has produced near-perfect growing conditions, GB winemakers are confident of a bumper year and perhaps a crop bigger than 2014, when 6.3 million bottles of wine were produced.

Curious Brew will also be fuelling the picking force at the hops harvest, as Hukins Hops will also be welcoming Curious Brew through its gates to its hops pickers.