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Fever-Tree adds two non-executive directors

Joining the board of the premium mixers business with immediate effect, Havelock and Popkin combined bring more than 55 years of experience in the drinks industry with them.

Havelock is currently global president for refreshment at Unilever with responsibility for the Group’s €10 billion global beverages and ice cream business, while Popkin’s leadership roles have included CEO of Red Bull Distribution, North America and President of Vita Coco. He is currently North American CEO of Mast-Jägermeister.

As “highly respected” sector leaders, the duo would make a significant contribution to the next stage of Fever-Tree’s growth as it continued to “pioneer the global mixer category”, said chairman, Bill Ronald.

“Kevin and Jeff both have highly impressive track records across the beverage sector and a breadth of relevant international experience that will bring valuable insight and additional perspective to the Company,” he said.

In December last year, Fever-Tree announced its intention to open an office in North America in the second quarter of 2018 as part of a strategy to focus on the US.

The premium carbonated mixers brand said the new office would be open for business in the second quarter of 2018 and would be headed up by Charles Gibb as CEO, who joined Fever-Tree as its global strategy director in August this yea

Fever-Tree saw sales soar by £27.6m – a 14% jump – to £46.4m in the year to 22 July, 2017, according to IRI. In November, it said in a trading statement it anticipated its full year results for the year ending 31 December, 2017 would be “materially ahead” of current market expectations.

The positive forecast came on the back of an “exceptional” performance in the UK, its biggest market, with the strong growth seen in the first six months of the year having continued during the second half.

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