The Collective, a Sydney-based drinks design agency, has opened its first outpost outside Australia, in London.
The Collective, a Sydney-based drinks design agency, has opened its first outpost outside Australia, in London.
After attending London Wine Fair 2014, the firm decided to open its second office here in the UK to offer customers here "fresh thinking" on label design and packaging.
Wine design agency the Collective has just opened a London office
The company has a special focus on wine - and will offer a range of services in branded packaging, new product development, brochures, websites, POS, support collateral and advertising. You can view some of its designs here.
The Collective UK will be headed up by managing director Jeremy Chard who comes from a drinks marketing and agency background having worked with Foster's Group in Melbourne and London, as well as Saatchi & Saatchi in Sydney. Chard will be joined by creative director Anders Schmidt, ex creative director of Intellecta, Stockholm.
Rowena Curlewis, group managing director, said: "We were overwhelmed by the feedback from the London Wine Fair, and so opening in London was almost a fait accompli. Our global clients are delighted as we can now extend our services to their brand teams in Europe. Additionally we can offer new clients in Europe both fresh thinking and a unique combination: extensive design and account management experience working in the drinks market, combined with a design sensibility that focuses on attention to detail, crafting and superb typography. It seems that wineries in Europe are really wanting this fresh thinking too, and so we are very excited about the potential.
The Collective was founded in 2002 by Curlewis and Margaret Nolan.