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Chapel Down offers shareholders new incentive package

Published:  07 August, 2013

English winery Chapel Down is offering new and existing shareholders a range of benefits to hopefully build loyalty and strengthen its shareholder base.

It is part of Chapel Down's long-term strategy to transform customers into shareholders who feel they have a genuine stake in the business.

The shareholder package offers a wide range of discounts on its beers and wines, and a range of other incentives to bring them closer to the business. To qualify for the discounts investors must hold at least 2,000 shares (around £400).

The shareholder package includes:

  • 33% discount on the standard list price of any Chapel Down wines
  • 33% discount on the standard list price of Chapel Down vine leases
  • 25% off the Curious range of beers
  • A guided tour and tasting for two when visiting Chapel Down, Kent
  • A 25% discount voucher on a meal for two at the restaurant, The Swan at Chapel Down
  • Periodic discounts negotiated with Chapel Down restaurant customers and other partners

Chapel Down recently secured new funding from the HotHouse Club, which helped it raise an additional £4.35 million to help with its expansion plans - including planting more vines and expanding its brewery business.

Frazer Thompson, chief executive of Chapel Down, said: "Demand for our wines and beer has never been higher. The new fundraising will enable us to meet that demand over the coming years.

"The higher liquidity in our shares now gives investors the opportunity to join us on our exciting journey. We think of all our investors as pilgrims for our brands, and the package of benefits we now offer is the best way of encouraging them to spread the word about our business and what we do.

"Chapel Down is a business with whom many consumers and investors already have a strong affinity and we look forward to welcoming increasing numbers of both into the fold."