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E&J Gallo joins forces with Louise Redknapp

Published:  13 June, 2013

E&J Gallo has announced the appointment of Louise Redknapp as the official brand ambassador for Gallo Family Vineyards Summer White.


The singer, model, actress and TV presenter will feature in an ad campaign to support the brand's launch.


The campaign features Redknapp relaxing with a glass of Summer White in a traditional English countryside setting, and will also see sampling and social media activity, as well as a TV sponsorship campaign flanking Channel 5 programmes Inside Hollywood and 5* Access.


Olga Senkina, head of marketing at E&J Gallo Winery, said: "Louise is a great choice as she will connect well with our target audience and is perfectly placed to build demand for this lighter and fruitier style. This launch is supported by recent figures that show 43% of consumers would opt in favour of lighter styles, over traditional wines."


Louise Redknapp said: "I'm delighted to be working with Gallo Family Vineyards to launch Summer White. I enjoy a glass of Summer White at family barbeques, served with ice - it's fruity but fresh which is perfect for the warmer months."


Summer White has an abv of 5.5%, and is described as "light and fruity" with flavours of "ripe apple, pear and citrus, as well as subtle floral notes". The wine carries an rrp of £6.99 and is available from UK retailers including Tesco, Sainsbury's, Asda and Morrisons.