Future global trends conference to feature at LIWF

Published: 23 March, 2012

The London International Wine Fair has announced a summit on the theme of future global trends, which will take place on May 21.

How today's issues can impact wine businesses and influence future direction in an uncertain economic climate is the theme that will be discussed by an international panel of speakers drawn from wine and finance.

Senior investment columnist at The Financial Times and editor of The Long View, John Authurs, will open the conference by painting a picture of life without the euro.

This will be followed by Jancis Robinson MW presenting global insights into future trends in wine, and Paul Mackenzie, chief executive officer of The Source, will expose consumer trends and buying habits.

The late morning session will look at innovation and include insight from Paul Schaafsma, the European sales and marketing director of Australian Vintage, who will illustrate how he manages the fastest growing wine brand in the UK, while increasing price by 9%.

The afternoon will feature a theme of emerging markets, and will open with an exploration of these markets and their potential by Euromonitor.

Joshua Green, editor of US publication Wine and Spirits, and Jennifer Brown of PCLB Luxury Brands will participate on a panel looking at key trends in the US market.

The final discussion will be led by Marcelo Copello, publisher of BACO magazine and an authority on the Brazilian wine market, who will focus on Brazil, outlining why it has become such a dynamic emerging economy and what the potential opportunities are.

The conference will take place at ExCeL on May 21 from 10am-4.30pm. To register visit www.londonwinefair.com

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