Bibendum launches on-trade spirits training

Published: 20 February, 2012

Bibendum's on-trade training programmes will now include spirits for the first time.

Bibendum's on-trade training programmes will now include spirits for the first time.

The new Spirits: Distilled course is based on the company's Wine Champions programme, and will cover both product knowledge and practical business skills.

The new course looks at the science and methods of distillation; category overviews of vodka, gin, rum, whisky and cognac; food and digestif matching; identifying sales opportunities; and how to advise consumers about spirits.

The aim is to work with restaurant and bar managers that do not employ specialist mixologists, to give them the skills to grow spirits sales and profits.

Bibendum training manager, Sarah Henson, said: "Our training philosophy is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information. This new course is designed specifically to build participants' confidence when selling spirits and to ensure they are equipped with the tools they need to increase sales."

Bibendum's spirits division was launched in 2007 and its portfolio includes Plantation Rum, Pierre Ferrand Cognac, El Tesoro Tequila, Samalens Armagnac and Dan Aykroyd's Crystal Head vodka, which was launched earlier this month.

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