A member of the Amazon Prime series Three Drinkers has condemned Rishi Sunak’s proposed changes to the duty system as “punishing female consumers”, highlighting that wine is the most popular alcoholic drink among women in the UK.
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Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.
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The most popular supermarket wine in the UK is 19 Crimes Red, according to a survey of 4,500 wine lovers.
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Following its launch two weeks ago, #TheVirtualHappyHour has partnered with events business Team Spirit to create a video in support of the campaign.
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Wine has beaten beer and spirits to become the favoured tipple of UK drinkers, according to a new survey of 2,000 consumers from Yougov.
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