Spirits distiller William Grant & Sons has launched a new series of digital masterclasses aimed at providing the hospitality industry with insights, inspiration and key skills as the industry prepares for the next stage of lockdown easing.
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Published: 25 February, 2020
Leading UK spirits producer William Grant & Sons has made Joanna Austin its commercial director for the UK and Ireland.
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Published: 29 November, 2019
Five UK bartenders have made it through to the finals of the Bacardí Legacy international cocktail competition.
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Published: 18 November, 2019
The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.
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Published: 26 October, 2018
William Grant & Sons’ UK Brand Ambassador team is offering training to bartenders at its first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29 October.
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A new “Active-ist” consumer mindset is on the rise, one which is more aware of its collective power to demand personalised experiences, shape brands and hold them to account.
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