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William Grant gives bartenders a boost with 'Unwrapped'

Published:  12 July, 2021

Spirits distiller William Grant & Sons has launched a new series of digital masterclasses aimed at providing the hospitality industry with insights, inspiration and key skills as the industry prepares for the next stage of lockdown easing.


New UK commercial director for William Grant

Published:  25 February, 2020

Leading UK spirits producer William Grant & Sons has made Joanna Austin its commercial director for the UK and Ireland.


Bacardí names UK winners of cocktail competition

Published:  29 November, 2019

Five UK bartenders have made it through to the finals of the Bacardí Legacy international cocktail competition.


The Balvenie launches digital campaign with London pop-up

Published:  18 November, 2019

The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.


William Grant & Sons offers bartender training

Published:  26 October, 2018

William Grant & Sons’ UK Brand Ambassador team is offering training to bartenders at its first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29 October.


William Grant & Sons report highlights impact of social influencers as spirits value growth overtakes wine and beer

Published:  13 July, 2018

A new “Active-ist” consumer mindset is on the rise, one which is more aware of its collective power to demand personalised experiences, shape brands and hold them to account.