Online retailer The Wine Society has announced a new partnership with Preferabli, an AI-driven "B2B2C product discovery and recommendation software for sensory consumer products and experiences".
Read more...
Compared to other industries the wine trade has been a little slow on the uptake when it comes to recommendation algorithms. Such technology emerged commercially in the late ’90s, alongside the beginnings of ecommerce, and was popularised by platforms such as Amazon (source: A Brief History of Recommender Systems). As a tool for the wine industry, the rise of these programmes has been a little more recent – but their potential is great, according to those already working with them. Those Harpers spoke to agreed the reasons for this slow adoption are tied up with both the structure of the industry and the nuances of the product itself.
Read more...
Online wine retailer Virgin Wines and US-based software company Preferabli have announced a fresh partnership. The deal will see Preferabli’s wine recommendation software integrated into the Virgin shopping experience.
Read more...
Picking a wine can be difficult; it can depend on everything from mood to the weather. But what if there was a way around this internal battle?
Read more...
