Harpers Wine & Spirit Trade News

Virgin Wines and Preferabli partner to enhance online experience

Published: 11 December, 2025

Online wine retailer Virgin Wines and US-based software company Preferabli have announced a fresh partnership. The deal will see Preferabli’s wine recommendation software integrated into the Virgin shopping experience.

Preferabli’s software could be a gamechanger for the UK market

Published: 21 March, 2025

Picking a wine can be difficult; it can depend on everything from mood to the weather. But what if there was a way around this internal battle?

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