The International Alliance for Responsible Drinking (IARD), a collective of some of the world’s biggest alcohol producers, has surpassed its 2024 goal of embedding rigorous digital safeguards across thousands of brands worldwide.
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Jo Gilbert looks at how the biggest alcohol brands and social media platforms are banding together to tackle the rapidly developing world of online age-assurance systems.
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The Green Pub Guide, in association with Heineken, has returned for a second year and features 73 British pubs, bars and restaurants that have taken steps to reduce their environmental impact.
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Drinks platform NabLab has recently announced that it will host the first major European trade event dedicated to no and low alcohol beverages.
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The Heineken family has acquired a minority stake in UK premium tonic and mixer brand Double Dutch Drinks, marking its first foray into mixers.
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Much is being written these days about consumers wanting authenticity, honesty and transparency in the products they buy, and the companies they buy them from. The news from across the drinks aisle that craft brewer Beavertown has sold an undisclosed minority stake to corporate giant Heineken for £40m raises interesting questions in this arena.
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Heineken is releasing a new countertop draught beer dispenser, which it says could help to capture growth of on-tap in the unrepresented casual dining sector.
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