Pernod Ricard has confirmed the signing of the much anticipated agreement to sell a majority of its wine brands to Australian Wine Holdco (AWL), the consortium which owns Accolade.
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The latest sale of Oddbins is believed to be near completion, with stores running down stocks ahead of new ownership.
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Australian multinational Accolade has unveiled a new range of varietal wines packaged in large format sustainable boxes.
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Drawing on data from a recent survey of over 500 wine and spirits drinkers, Callum Saunders, head of planning at brand activation marketing agency Zeal Creative, shows how that focus on sustainability is increasing, not decreasing, as a result of the pressures of Covid.
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