Harpers Wine & Spirit Trade News

Smirnoff vodka launches TV ad campaign

Published: 08 April, 2013

Smirnoff will return to our TV screens this month with the second round of its Nocturnal Awakening ad campaign.

Diageo to build £50m Scotch whisky distillery

Published: 03 April, 2013

Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands. Text Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands.

Anger as wine and spirits taxes rise

Published: 21 March, 2013

The wine and spirits industry have reacted with dismay that the Chancellor has scrapped the duty escalator for beer but...

Diageo announces plans to roll out Smirnoff Espresso vodka

Published: 18 March, 2013

Diageo has announced it will launch Espresso Smirnoff vodka from April. The flavour extension is to be available through...

Union warning as Diageo announces £100m restructure

Published: 12 March, 2013

Unite the union has warned Diageo that is must not make its UK and Irish workforces pay for business realignment in its...

Fridge-friendly bottle for Baileys

Published: 04 March, 2013

Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.

Diageo rolls out off-trade frozen cocktail brand Parrot Bay

Published: 25 February, 2013

Diageo is rolling out its Parrot Bay 'freeze and squeeze' frozen cocktail range across Europe with the support of a £2.1 million marketing campaign.

New hire at Percy Fox as Diageo looks to build on-trade wine sales

Published: 22 February, 2013

Diageo has appointed Matt Bream as category development manager of its Percy Fox & Co wine business.

Diageo releases "boldest" Talisker expression

Published: 20 February, 2013

Diageo has launched the first of several new expressions of Talisker.

Cucumber-flavoured gin from Diageo

Published: 12 February, 2013

Diageo is to launch a cucumber-flavoured gin under the Gordon's brand.

Diageo's global ambition

Published: 01 February, 2013

Diageo's UK chief Andrew Cowan tells Gemma McKenna why understanding consumers, customer partnerships and driving innovation are all vital to its success

Diageo encourages bartenders to create their own Tanqueray blend

Published: 30 January, 2013

Diageo is encouraging bartenders to add their own botanicals to its Tanqueray No Ten gin brand in order to create a unique infusion to serve with tonic.

Tanqueray Malacca makes a come back

Published: 16 January, 2013

Diageo is to bring back Tanqueray Malacca gin.

Captain Morgan celebrates 10 million case landmark

Published: 12 December, 2012

Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.

ROLLING UPDATE Alcohol strategy: trade polarised over new measures

Published: 28 November, 2012

The measures proposed by government under its alcohol consultation have polarised opinion within the drinks trade, with the main trade body and producers condemning minimum pricing, while some in the on-trade and smaller merchants believe it is a good idea.

Ooberstock lists Diageo and C&C Group brands

Published: 13 November, 2012

Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.

New Portman Group code sets 'gold standard' for drinks marketing

Published: 09 November, 2012

Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.