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Joe Fattorini: Zoom Rhetorica

Published:  29 June, 2020

Aristotle would have been great on a Zoom call. And he’d have spent the last few months bickering his wine merchant for old wooden cases too.

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Joe Fattorini: Branching out with bright ideas

Published:  26 May, 2020

Have you been on more video-conferencing calls than usual? Zoom, Teams, FaceTime, even venerable Skype – all seem to have found their moment. We can understand why now, but why not before? The marketer Rory Sutherland once suggested video conferencing never took off because it was “the poor man’s business travel”, not “the rich man’s phone call”. But lockdown life forces us to reframe our view of video conferencing. Today it’s everyone’s business travel. Today everyone sees its value.

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Tim Atkin MW: A taste of things to come?

Published:  07 May, 2020

Everyone seems to have advice about how to get through lockdown. Even if we’re all still sitting here in December, our diaries emptier than your local Wetherspoons, I can’t imagine the well-meaning guidance changing much. Eat healthily, exercise, take up a new hobby, read a book, tidy your cupboards, call your friends and family, order food online.

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Independents: Open to trade

Published:  03 April, 2020

With merchants fast adapting to survive, Andrew Catchpole surveyed the indie scene to discover how companies are adapting.

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