First Drinks overhauls ?ubrówka vodka

First Drinks has unveiled a brand new positioning and marketing campaign for ?ubrówka vodka.

First Drinks launches £2 million Green Mark vodka campaign

First Drinks has launched a £2 million marketing programme for the Russian vodka Green Mark, which joined its portfolio earlier this year.

Snow Queen vodka given revamp

The super premium organic vodka from Kazakhstan,  Snow Queen, has introduced a new design to its 70cl, to give greater shelf impact.

New vodka brands for First Drinks

First Drinks has added a range of new vodka brands to its portfolio - CEDC's Green Mark and ?ubr?wka.

Coma-inducing fake vodka could have reached the on-trade

A harmful, illegal brand of vodka that has been seized in retailers throughout the UK, may have also reached pubs and clubs, according to The Food Standards Agency.

Coma-inducing fake vodka seized in Salford

Around 150 bottles of fake vodka which could induce a coma have been seized in Salford.

Stiffy's vodka ruled irresponsible over sexually suggestive name

Stiffy's vodka liqueur products will be removed from sale after a ruling from the drinks watchdog said the name is inappropriately linked to sexual success.

Seeing RED at Belvedere

On a charitable slant, Belvedere super premium vodka has launched Belvedere Red (rrp £34.49) in partnership with (RED) to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria.

DQ Vodka - make mine a mini

Following the re-launch of Spirit Cartel's DQ Vodka it is now been released in mini form.

Russian Standard vodka moves to Whyte & Mackay

Absolut adds 'Mango' to flavoured vodka range

Pernod Ricard owned Absolut, has added Absolut Mango to its flavoured vodka portfolio.

Dan Aykroyd's Crystal Head Vodka launched to UK market

Hollywood actor Dan Aykroyd and artist John Alexander have launched their premium Crystal Head Vodka in the UK.

Absolut Vodka launches cocktail iPad application

Absolut Vodka has launched the Drinkspiration Home Edition - a comprehensive cocktail application for the iPad that can be downloaded for free from iTunes.

WSTA expands to take on gin and vodka role

The Wine and Spirit Trade Association is expanding its role in the spirits sector following the decision to cease operations of the Gin and Vodka Association.

Dedianko scores Belvedere dream job

New York bartender Allison Dedianko has landed the role of global brand ambassador for Belvedere vodka after beating seven finalists from around the globe in the Dream Job competition.

Second wave of Absolut vodka TV ads

Police uncover illicit vodka plant near Bristol

Police have discovered an illicit alcohol still near Bristol, and believe fraudsters were producing fake vodka and selling it under the Chekov Imperial and Chundoff Russian brands.

Russian Standard Vodka launches on-pack promotion

Russian Standard Vodka has announced the launch of an on-pack promotion giving consumers the chance to win free tickets to music gigs.

New Taste - a vodka, a rum and a Rioja

What happens when vodka companies run out of ideas for flavours - will they jump on the bandwagon like crisps and start producing the likes of fish and chip or hoisin duck flavours? We'll have to wait and see if that quirky initiative ever sees the light of day. In the meantime, Diageo GB is rolling out a new variant for its popular flavoured vodka range - Smirnoff Blueberry (rrp £14.79) in a bid to fuel further growth of the category. So far, so good - according to Diageo its Bristol trial saw "outstanding" results. Smirnoff Blueberry is promoted to be served with lemonade, making it easy for consumers to create a long, mixed spirit drink at home.

Intercontinental Brands permitted to use Vodkat name

InterContinental Brands has been permitted by the High Court to continue using the Vodkat name, despite losing a legal battle against Diageo.