Drinks giant Diageo Great Britain has announced the appointment of Ursula Mejía Melgar as its new marketing and innovation director. The role will see the new director responsible for shaping leading brands including Guiness, Smirnoff and Gordon’s in the UK market.
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Ivan Menezes, Diageo's Indian-born CEO, has received a knighthood in King Charles' first New Year’s Honours list.
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The popularity of lighter and longer serves is unlikely to be a passing fad. For one thing, who doesn’t want their drink to last longer? But more importantly, these drinks also tap into the ongoing trend of moderating alcohol consumption. Oliver Winters, global communications director at Fever-Tree, says consumers have “opened their eyes” to the world of premium spirits and during the lockdown months they learnt how easy it is to make different long mixed drinks at home.
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Diageo’s full year results reveal a 47% fall in operating profits globally as a result of the pandemic, with net sales of spirits down 8% globally, and a 4% dip in the UK.
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Diageo has narrowed the gender pay disparity in the company overall, according to the company’s second annual gender pay gap report.
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Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.
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