On-pack theatre promo for Blue Nun
A new theatre-themed neck collar promotion will celebrate the relaunch of German wine brand Blue Nun.
A new theatre-themed neck collar promotion will celebrate the relaunch of German wine brand Blue Nun.
The on-pack activity will run across all nationwide accounts from this month until September, offering exclusive theatre prizes on promotional bottles.
Consumers can win one of five VIP theatre trips to London's West End, including top price theatre tickets to Priscilla Queen of the Desert the Musical and an exclusive back stage tour, plus four star accommodation in Central London Thistle Hotels. Thirty runners-up will also receive top price theatre tickets.
The Blue Nun range was relaunched in the UK last month with revamped packaging and improved quality wines. The on-pack promotion is part of what Langguth Wines describes as a "considerable investment" in the brand this year.
In the UK, Blue Nun is in 14% volume and 20% value growth, according to Nielsen figures.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
