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Naked Wines becomes Sarah Beeny's website wine partner

Published:  19 April, 2011

Naked Wines has become the property and dating guru, Sarah Beeny's website wine partner.

The partnership resulted after a twitter conversation in which Beeny and Naked Wines congratulated one another on a Startups award-win and "one tweet led to another," she explained.

Following on from the social networking chat, the new collaboration which has just launched on and, is designed to encourage more people to register and interact.

"Naked Wines offers a fantastic service and we soon realised that we were the perfect fit," said Beeny.

"Like Tepilo and MySingleFriend, Naked Wines brings like-minded people together, with a common interest, to share, recommend and promote their favourite products - without all the faff that's usually involved,"she added.

Rowan Gormley, chief executive officer, Naked Wines, said:

"The power of social media is an incredible force when it brings key decision makers together. It's a quick and effective way of discovering and engaging new customers and clients - and we're delighted that a spur-of-the-moment tweet has led to a new partnership with Sarah's sites."

To mark the launch, Naked Wines will be giving away ten free cases of wine to the most imaginative friend descriptions on - and all new registrations will receive a free £40 wine voucher.