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Sainbury's cocktail bay sees spirit sales lift

Published:  31 March, 2011

Sainsbury's has announced and 8% increase in volume in its spirits category following the nationwide launch of its cocktail bay in stores three weeks ago.

The new cocktail bay displays have everything customers need to make cocktails including; spirits, liqueurs and syrups as well as glasses, shakers and other mixology equipment.

Sainsbury's has also launched a new cocktail book to sit within the fixture which includes 50 cocktail recipes, tips on technique , a users guide to equipment and a foreword by drinks expert Olly Smith.

Justin James, category manager, beers, wines and spirits said: "Sales of cocktails in the on trade have soared recently, so in recognition of this renewed consumer interest we have identified an opportunity to develop the market for cocktail-making at home by making it more accessible for our customers.

"We're delighted with the response to the cocktail bay so far, the sales figures show that there is indeed a real appetite for cocktails at home, as customers enjoy easy access to all they need to get started."