TV debut for Sourz

Published: 02 March, 2011

Maxxium's liqueur brand Sourz is making its TV debut as part of a new marketing campaign.

As part of an ongoing seven-figure investment, the campaign, which will run acrsoo advertising, marketing, PR and social media, will aim to "reflect the excitement anticipation of a great night out".

Peter Sandstrom, marketing director at Maxxium UK said Sourz's "innovative approach to new product launches and experiential marketing programs have kept it at the forefront of the target market's minds".
"Our goal is to accelerate ongoing growth via product development and a continued programme of innovation. Our TV debut is a big part of our strategy and will be the first of many brand-initiatives planned for this year," he added.

Sourz launched in 1999, and there are currently five flavours in its core range: apple, cherry, blackcurrant, tropical and pineapple. It introduced limited edition spirited summer berry and spirited cranberry and apple
last year.

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