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Glenfiddich launches adventurous campaign

Published:  18 October, 2010

Glenfiddich has announced the launch a global advertising campaign - One Day You Will.

The lifestyle creatives feature adventurous scenarios, including a sailing boat on open water and a spectacular mountainous landscape with two men looking out to the distance.

The images celebrate the journey taken in realising a goal or ambition.

The tasting note executions hero the delicate notes of the Glenfiddich 12 Year Old (pear and oak), the Glenfiddich 15 Year Old (honey and raisin), and the Glenfiddich 18 Year Old (baked apple and cinnamon).

The Glenfiddich 12 Year Old is also the star of a dramatically shot cinema ad which will run in the UK, in November 2010.

Katie Rawll, Glenfiddich global brand director, said: "One Day You Will takes Glenfiddich into a brave new territory for single malt. Our new advertising campaign celebrates our consumers' self-belief and reflects our pioneering spirit and this future looking concept clearly differentiates Glenfiddich from our more traditional competitors."

The new advertising campaign will be rolled out globally from 18 October 2010 and is supported by a multi-million pound global media spend across North America, Asia and Europe.