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Drinkaware: 'Get watered not slaughtered'

Published:  21 September, 2010

"Get watered, not slaughtered" is the message from Drinkaware after research showed that two thirds of young adults spend half a day recovering from a hangover.

Drinkaware's five-year £100 million campaign 'Why Let Good Time's Go Bad?' campaign has just signed up Hollyoaks stars Claire Cooper (who plays Jacqui McQueen) and Gemma Merna (who plays Carmel Valentine) to spread the word on spacing out their alcoholic drinks with water.

Drinkaware's latest research showed that on average, 66% of young adults spend half a day suffering from hangovers, while one in 10 18-24 year-olds suffer for a whole day.

Of the 2,000 people surveyed by ICM, people admitted sufferng from more than two hangovers per month.

Merna said: "We all like a good night out but it's never good to have that drink which tips you over the edge and ruins not only your night but the next day too. Believe me, I've learnt the hard way! Get watered, not slaughtered and don't let the good times go bad."

Chris Sorek, chief executive of Drinkaware, said: "Obviously the best way to avoid a hangover is not to drink too much, but not drinking on an empty stomach and drinking plenty of water or soft drinks can help avoid a good time going bad and the dreaded morning after feeling the next day."

'Why Let Good Times Go Bad?' campaign is run in partnership with more than 40 companies from across the drinks industry and Coca-Cola Great Britain.