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Morgan's Spiced takes to the TV

Published:  05 August, 2010

Diageo Great Britain (GB) is running its first national TV advertisement for its Morgan's Spiced 'Modern Adventurer' campaign.

The advertisement will be aired from August 2 -22.

It will feature a group of men undertaking a series of tongue-in-cheek adventures on the way to their local bar, encouraging people to find adventure in 'the everyday'.

It will also include an optimised end frame featuring the brand's pre-mix can offering - Morgan's Spiced & Cola which is intended to drive traffic to the Morgan's Spiced website.

Consumers can then print off a free sampling voucher to be redeemed at their local grocery outlet.

The campaign that launched in July 2009, will be followed by on-trade sampling in England, Scotland and Wales.

Ali Wilkes, marketing manager for Morgan's Spiced at Diageo GB, said: "We expect this activity to drive trial and increase sales opportunities across the trade."