Teacher's gets a revamp
Teacher's whisky is to receive a makeover next month with the launch of more contemporary packaging which highlights the high malt content of the blend.
Teacher's whisky is to receive a makeover next month with the launch of more contemporary packaging which highlights the high malt content of the blend.
The changes include "a smaller, cleaner front" label which for the first time highlights the 45% malt content of Teacher's, according to Maxxium. Black and metallic gold colours have also been used on the label to enhance the premium image of the brand.
The newlook bottle has wider shoulders and features an embossed brand crest. It will be available in 70cl and 1 litre sizes.
Maxxium UK's brand manager for Teacher's, Janette Peat, said: "Our new pack reflects Teacher's heritage, by maintaining the very distinct and recognizable trademark shape which has changed very little over the past 92 years, but is now bolder and sleeker, while the clarity of the label offers better stand out on-shelf.
"We decided to highlight the 45% malt content as it sets Teacher's apart as one of the highest of all blended Scotch whiskies and gives Teacher's its distinctive malty, peaty full flavour."
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
