AUSTRALIA NOW THE UK'S NUMBER ONE BY VALUE

Published: 23 July, 2008

Australia has become the number one wine producing country by value in the UK off-trade light wine category, with a 22.3% market share, according to July/August MAT (moving annual total) figures from AC Nielsen. Bi-monthly figures show that Australia has become the leading exporter to the UK by volume and is growing ahead of the total light wine category - at 23%, compared with 7% category growth. Southcorp Wines, owner of Penfolds, Rosemount Estate and Lindemans, claims that Rosemount, now the second-largest brand by value in the Australian wine category in the UK, is growing at 31% by value and 44% by volume (MAT). Lindemans, the fourth-largest Australian wine brand by value, boasts growth of 11% volume and 6% value (MAT). Penfolds, arguably Australia's most famous wine brand, is growing in line with the Australian category and well ahead of the total wine market, at 19% by value and 24% by volume (MAT). Mario Micheli, president of Southcorp Wines Europe, said: Southcorp is dedicated to driving the success of both Australian wine and the total wine category and it is encouraging to see the Australian sector now leading the total market. A continued focus on delivering quality and value should ensure the Australian success will continue.' Southcorp claims that Australia's performance is the result of its ability to deliver approachable, easy-drinking wines with strong consumer appeal, that offer consistent product quality and value for money at every price point. With such promising results, Australia seems set to become the leading country category in both volume and value by the end of the year'.

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