Independents are centre of debate at LIWF

Published: 26 April, 2010

How independent merchants can make the most of increased interest in their sector will be the subject of a Harpers seminar at the London International Wine Fair.

As part of Harpers on-going Top Merchants initiative it is looking to run a dedicated session for independents on the topic of: "What independent merchants need to do to maximise sales and make the most of increased interest in their sector".

Confirmed speakers for this session, which will run on May 19, 3.30pm to 4.45pm, include a line-up of agencies and suppliers that deal directly with the indepedent sector.

Nicky Burston, World Wine Agencies, who supplies a network of independents across mainly the south west and southern England, James Fleetwood, Delibo Wine Agencies, will look at how independents can make the most of the ranges they offer and Keith Lay of Ehrmanns will look specifically at how independents can improve relations with their customers through management and sales techniques.

Gavin Partington at the Wine & Spirit Trade Association will analyse its own consumer research into independents and potential learnings for independents.

Richard Siddle, editor of Harpers Wine & Spirit, will also look at how independents can best work with local and regional press and improve their overall PR and press relations.

Priority at this session will be given to those merchants signed up for or looking to join our Top Merchants programme.

To register or find out how to become a Top Merchant then please contact Rikki Mudie on rikki.mudie@william-reed.co.uk.

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