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First flavours for Diageo's Ciroc

Published:  04 February, 2010

Diageo has launched two flavoured versions of its Ciroc vodka.

Ciroc Red Berry and Ciroc Coconut are both being introduced in the US market initially and were made with input from rap star Sean "Diddy" Combs whose Combs & Combs Enterprises entered into a strategic marketing alliance with the brand two years ago.

The flavours are the first ever brand extensions for Ciroc, a vodka made with French grapes.

"I spent a considerable amount of time working with Ciroc's liquid specialists to create two bold and unexpected flavours," said Combs.

"We set out to produce flavours that have taste profile smooth enough to mix in any cocktail or to sip straight on the rocks."

The new spirits are both 35% abv and are being sold in 5cl, 37.5cl, 75cl, 1-litre and 1.75-litre bottles, with the standard bottle size having a suggested retail price of US$30.