NEW OPPORTUNITY ON THE NET

Published: 23 July, 2008

A bold online venture is launched this month which attempts to replace search engines as the quickest way to find a website. Internet company online.tv bought more than 4,000 industry-specific domain names which all end .tv'. Each one acts as an online directory, with companies paying to have their advertising banner included. When the user clicks on a banner they are transferred directly to that company's website. A number of sites are available to the drinks industry, including: champagne.tv, beer.tv, wine.tv and whiskey.tv. Maurice Shabani, company director, said: With search engines you can get millions of results and you have to manually look through them. With our system, the user can locate the kind of website they need, and then they just click on the logo of the company they need.' The full service is launched on 19 September and a number of drinks companies - including Lanson Champagne and Ballantine's whisky - have already signed up. The cost for one year is 1,650, although an introductory 500 fee is currently available.

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