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Ty Nant firm takes Viru stake

Published:  09 August, 2009

The Italian owner of Ty Nant spring water has bought a stake in the British owner of an Estonian beer brand.

Family-owned Biscaldi Luigi has bought a shareholding in Brand Independence, the company behind Viru lager, after strong sales growth for the brand in the Italian market.

The beer is brewed in Estonia and noted for its unusual bottle shape.

UK distribution is handled by Inspirit Brands and it has listings with top-end venues such as the Lanesborough and Coq d'Argent.

Brand Independence director Paul Baxendale said: "The Biscaldi team have a good deal of experience with international brands in many different markets and clearly recognise the opportunity for Viriu."

Biscaldi chairman Pietro Biscaldi said: "Viru has performed really well in our market since its launch early last year. It is a quality brand with excellent potential."