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Little Creatures to be released in the UK

Published:  22 July, 2009

A range of Little Creatures premium alcoholic drinks is to be launched throughout the UK.

Aspall has extended its partnership with Australian brewer Little World Beverages, to distribute its portfolio of Little Creatures drinks following Aspall Suffolk Cyder's launch into Australia two years ago through Little World Beverages.

The reciprocal agreement is viewed as a natural partnership, with the two companies sharing the same philosophy, focusing on heritage, authenticity and premium products for the top end of the market.

Henry Chevallier Guild, Aspall partner, says: "There are huge synergies between Little World Beverages and Aspall, with both companies operating within the premium areas of their respective categories as well as sharing the same consumer base. Reciprocating our initial agreement was therefore a natural extension of this partnership."

Aspall Suffolk Cyder say it is continuing to grow at 80% year-on-year, despite the current economic climate. There are also a number of plans in the pipeline, regarding both new product development and other new business partnerships, to be revealed over the next few months.

Howard Cearns, Little World Beverages director, says: "We have often referred to our target audience as 'flavour hounds,' those discerning consumers who choose to seek something special. Aspall shares similar territory to Little World Beverages, in terms of both its products and philosophical patience in establishing a quality position in the market."

The Little Creatures range is now available through Aspall in 330ml bottles and comprises Pale Ale, (5.2% abv); Bright Ale (4.5% abv); Pilsner (4.6% abv); Rogers', an amber ale (3.8% abv) named after Roger Bailey and Roger Bussell - two local brewers; and Pipsqueak, a light, Australian cider (5.2% abv).