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Toolkit to boost Stowells sales

Published:  17 July, 2009

Constellation Europe has launched an on-trade "toolkit" to boost sales of Stowells and increase wine knowledge in the sector.

The kit will be sent out quarterly to all Stowells stockists and includes a newsletter and calendar. Constellation says it will "provide help with ranging and selecting Stowells wines, give merchandising and category advice plus tips on maximising wine opportunities with key dates for wine sales along with ideas for occasions and promotions". 

The newsletter also offers information on serving and storing as well as licensee testimonials and competitions.  It coincides with the launch of the new Stowells website, which will carry the same messaging online.

Licensees will also be given the opportunity to order posters and table talkers to promote seasonal wine deals of their choice. 

Clare Griffiths, vice president for European consumer marketing, said: "This initiative will help increase licensees' wine knowledge, which will in turn help sales.  It will also deliver occasion opportunities and promotional activity to drive additional volume to benefit all our on-trade customers."