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Amarula's marketing campaign hits Edinburgh

Published:  26 June, 2009

Cream liqueur brand Amarula has created an African oasis in the middle of Edinburgh as part of its summer marketing campaign.

The four-day event will recreate the sights and sounds of the African savannah in the Scottish capital, with sampling to thousands of consumers.

The event, which will take place on the 22nd - 25th July in St. Andrews Square, will feature a safari bar with celebrity mixologist, Ben Reed, demonstrating the brand's uses in summer drinks.Live African music and craft workshops will further bring the brand to life.

Alvin Saal, Brand Manager for Amarula at First Drinks, said the cream liqueur category is worth over £118m and growing by 6% year on year.

The event will be heavily promoted in the consumer media through competitions and feature content in targeted national, regional and listings press.